We are more than just a holding company; we are an ecosystem of innovation. By fostering strategic partnerships across diverse sectors—from technology and energy to agriculture and media—we bridge the gap between visionary ideas and tangible economic impact. Our mission is to empower local industries through agile, technology-driven solutions that solve real-world problems.
The group is led by Brian Mdluli, a serial entrepreneur and veteran marketer with a distinguished history in South Africa's business landscape. As the former CEO of the Direct Marketing Association of South Africa (DMA), Brian has spent decades advocating for consumer engagement and industry best practices. His passion for mentorship and business development is the cornerstone of the ArioFon culture, structuring the group not just as a corporate entity, but as a launchpad for sustainable ventures.
ArioFon operates through a network of specialized subsidiaries and Joint Ventures (JVs), each designed to disrupt and improve its specific sector:
Nine specialized divisions working together to transform industries and communities across South Africa
Hyperlocal food delivery through taxi partnerships
ArioFoods in partnership with Urithi Brands and Daily Hampers has built a state-of the-art food delivery service using our partnership with the taxi industry
Data-driven branding and activations
ArioMedia is our branding and brand activations division and has delivered successful campaigns for a number of our Clients
B2B tech solutions and app development
ArioTech is our technology division and we have a JV with Katrabo Investments and create commuter based mobile Apps on behalf of their investment in WiTaxi (Pty) Ltd
Smart industrial waste management
ArioWaste is a specialised food disposal and industrial waste management division that has been servicing the nation’s capital for the past 25 years
Predictive analytics and lead generation
ArioData is our leads generation business and we have some of the best consumer databases in the industry
AR/VR vehicle brokering platform
ArioAuto is a technology based vehicle brokering business that has created a virtual showroom. ArioAuto aims to introduce new players into the car dealership space
IoT-powered urban farming solutions
ArioAgri runs an urban farming project call “My Personal Square Metre” and it’s a project where the company leases a square metre from a number of house holds to grow seedlings
Smart grid and BESS solutions
ArioEnergy is in a JV with One Vision Energy and we provide high tech green energy solutions
Embedded finance for affinity groups
ArioFin is in a strategic partnership with a leading financial services provider and we create affinity groups and create customised financial services products for the groups
Fueling growth through targeted capital allocation in high-impact sectors



Brian Mdluli, Founder and CEO of ArioFon Group, brings over two decades of entrepreneurial excellence to South Africa's business landscape.
His passion for innovation and community development has shaped ArioFon into a strategic investment hub that transforms traditional industries through technology, sustainability, and inclusive growth.
Under his leadership, ArioFon Group has become a driving force in South Africa's economy, creating jobs, fostering innovation, and building sustainable communities.
Founder & CEO
Join the ArioFon Group ecosystem and be part of South Africa's entrepreneurial transformation